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 The
New King Of Hip-Hop cash |
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It's been some year for Shawn "Jay-Z"
Carter. In the past 12 months, the Brooklyn, N.Y.-born hip-hop
demigod released a platinum album, signed a 10-year, $150
million deal with concert promoter Live Nation and tied the knot
with longtime girlfriend Beyonce Knowles. Quite a record. But
only good enough for a silver medal.
While Jay-Z topped Forbes.com's inaugural Hip-Hop Cash Kings
list of the top-earning people in the business last year, in
2008 he cedes the throne to Curtis "50
Cent" Jackson, who raked in $150 million over the past 12
months--almost twice what Jay-Z made.
The new king of hip-hop wealth banked $100 million after taxes
on one deal alone when his stake in VitaminWater's parent,
Glaceau, was bought by Coca-Cola as part of a $4.1 billion deal.
50's portfolio also includes the popular G-Unit clothing line
and record label, plus films, videogames and a slew of platinum
albums, including last year's Curtis. Also in the works: a
mining partnership with South African billionaire Partrice
Motsepe (see
"The 50 Cent Machine").
50 Cent isn't the only star in the growing firmament of "hip-hopreneurs."
After years of violent rivalry marked by the murders of such
icons as Tupac Shakur and the Notorious B.I.G., rap's focus has
shifted from beef to cake--making money, that is. Unlike most
pop and rock musicians, who make the bulk of their earnings from
record sales and tours, rappers have more diversified
portfolios.
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